For most people, gaming is just a fun way to spend time after work and connect with friends. For a select few, however, it is an identity and lifestyle that they define themselves by. They may even choose to make a career out of it. It is no surprise, then, that many of them feel that their lifestyle and hobby is being threatened by the negative stereotypes associated with the term “gamer”.

There are several different ways that gamers have been categorized. Some divide them by their level of dedication to gaming, others by the primary type of game they play, and still others by a combination of these factors. These different categories are sometimes used by games media and game developers to help market and sell their products.

The most common and well-known categorization of gamers is the Bartle Player Taxonomy. This divides gamers into four broad groups: Achievers, Explorers, Socializers and Killers. Achievers are those who seek rewards, high levels of success and a sense of accomplishment within their gaming experience. Explorers, on the other hand, are more interested in exploring game worlds and understanding how games function beneath their surface-level gameplay. Socializers are those who thrive on interactions and socialization with other gamers and prefer games that allow them to connect with fellow players. Killers are the most aggressive and competitive gamers who thrive on challenging others.

Regardless of the specific method for categorizing gamers, it is important to note that they are a very diverse group. While it might be easy to dismiss them as one-dimensional nerds, the truth is that gamers are very multifaceted and incredibly connected to their culture and community. They are also a highly sought-after consumer group, with the highest engagement and connection to live and non-live video content, streaming music and videos, and social media. In fact, according to our research, weekly gamers are more likely than other media consumers to have a personal relationship with their favorite brands.

In the eyes of some, gaming has become a toxic word that has been demonized and vilified by many media outlets, politicians, and other prominent figures. The reality, though, is that gamers are a thriving and valuable part of society who deserve to be treated with respect. Whether they enjoy playing casual mobile games like Cookie Clicker or intensely competitive, high-resolution, hardcore challenge titles like Dark Souls and Sekiro, all gamers contribute to the culture of gaming and are worthy of recognition and support. For this reason, we at IGDA are dedicated to fighting for the right to keep the term “gamer” alive and well. It is our hope that this article will inspire other to join us in our mission and do the same for their communities. Together, we can create a future for gaming that is welcoming and inclusive to all.